Tony Wilson

Understanding Media Users (eBook, PDF)

From Theory to Practice

• Format: PDF

Produktbeschreibung

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the "active audience" at the core of media studies. * examines the relationship between media and audiences by one of the world's leading media scholars * provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory * charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies * concludes with additional insights into the future of media reception in a global age

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 232
• Erscheinungstermin: 30. Januar 2009
• Englisch
• ISBN-13: 9781444304961
• Artikelnr.: 38306298

Autorenporträt

Tony Wilson is Associate Professor, Faculty of Economics and Business, at University Malaysia Sarawak, and Associate Research Fellow, Global Cities Institute, at the Royal Melbourne Institute of Technology.