Ghalia Boustani

Understanding Pop-Up Stores through Passion and Practice (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the 'why, what, and how' for entrepreneurs and established brands to capitalize on this exciting format.

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Produktdetails

• Verlag: Taylor & Francis
• Erscheinungstermin: 25. Februar 2025
• Englisch
• ISBN-13: 9781040307175
• Artikelnr.: 72535309

Autorenporträt

Ghalia Boustani is a seasoned retail consultant, and holds a doctorate from Ecole Supérieure des Affaires, Lebanon. She has published many works and manuscripts on ephemeral retailing, focusing on the Middle Eastern and European markets. Ghalia's influence extends globally, as she brings her wealth of knowledge to various educational institutions and business schools in cities such as Beirut, Istanbul, London, and Paris. Since 2011, she has been actively involved in teaching marketing and retail, participating in over 30 conferences and webinars. Her engaging presence is a regular feature at seminars and forums, including prestigious events like the Retail Focus Forum, Paris Retail Week, and the HOP! Summit. Through these platforms, Ghalia consistently shares her insights and contributes to the discourse shaping the future of retail.

Inhaltsangabe

Prologue. Chapter 1: The Evolution of Pop
Up Stores: A World of Potential and Passion. Chapter 2: Pop
Up Store Adoption and Integration in Brand Strategies: A Construction Through Narratives. Chapter 3: The Ins and Outs of Pop
Up Store Development. Chapter 4: Transforming Retail Environments. The Impact of Pop
Up Stores on the Brand
Customer Dynamic in a Volatile Retail Environment. Conclusion. Bibliography