Micky Lee, Dal Yong Jin

Understanding the Business of Global Media in the Digital Age (eBook, PDF)

• Format: PDF

Produktbeschreibung

This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. In addition to introducing today's convergent world of global media, the book gives readers a greater understanding of their own roles within the media industries.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 278
• Erscheinungstermin: 16. Oktober 2017
• Englisch
• ISBN-13: 9781134972531
• Artikelnr.: 49988802

Autorenporträt

Micky Lee is an Associate Professor of Media Studies at Suffolk University, Boston, USA. She has published in feminist political economy, information and communication technologies, and finance, information, and the media.

Dal Yong Jin is Professor in the School of Communication at Simon Fraser University, Canada. His major research and teaching interests are in social media and platform technologies, mobile technologies and game studies, media (de-)convergence, globalization and media, transnational cultural studies, and the political economy of media.

Inhaltsangabe

Ch.1 Introduction and overview
Ch. 2 The history of the study of the business of media
Ch. 3 Theories and approaches to study the business of media
Ch. 4 Economies
Ch. 5 Politics
Ch. 6 Technologies
Ch. 7 Civil societies
Ch. 8 Cultures
Ch. 9 Labor
Ch. 10 Conclusion