Shyrl L. Plum

Underwriting 101 (eBook, PDF)

Selling College Radio

• Format: PDF

Produktbeschreibung

This volume offers practical, hands-on guidance to selling radio advertising. Developed for use in broadcasting sales courses and at campus radio stations, it offers skill development for all involved in media sales.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 224
• Erscheinungstermin: 8. April 2014
• Englisch
• ISBN-13: 9781135655990
• Artikelnr.: 40827308

Autorenporträt

Plum, Shyrl L.

Inhaltsangabe

Introduction. Positioning Competing Media
Positioning NCE Stations. Getting Started
Getting Organized. A Strategy for Success. Sales Call Reports. Writing Proposals. Handling Objections
Role-Playing. Selling Without Ratings
Using RAB Research. Writing Underwriting Announcements. A Salesperson's Dilemma
Ethics. Closing. Radio Economics. Sales Promotion. Résumés
Interviews. Review
Final Exam. Appendices: Syllabus. Positioning Worksheet. Sample Proposal. Sample Résumé. Sample Cover Letter. Course Evaluation.