Unleashing the Power of UX Analytics (eBook, ePUB) - Hendrickson, Jeff; Wissink, Travis
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UX analytics is a field that recognizes the significance of understanding human behavior and emotions in designing user experiences. It goes beyond mere metrics and embraces a people-centric approach. With the help of this comprehensive guide, you’ll acquire essential skills, knowledge, and techniques to establish a top-notch UX analytics practice. Unleashing the Power of UX Analytics will equip you with the strategies and tactics necessary to effectively collect, analyze, and interpret data, empowering you to make informed decisions that enhance the overall user experience. It emphasizes the…mehr

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Produktbeschreibung
UX analytics is a field that recognizes the significance of understanding human behavior and emotions in designing user experiences. It goes beyond mere metrics and embraces a people-centric approach. With the help of this comprehensive guide, you’ll acquire essential skills, knowledge, and techniques to establish a top-notch UX analytics practice.
Unleashing the Power of UX Analytics will equip you with the strategies and tactics necessary to effectively collect, analyze, and interpret data, empowering you to make informed decisions that enhance the overall user experience. It emphasizes the importance of empathy in comprehending user needs and desires, enabling you to create meaningful and impactful design solutions. As you advance, this book walks you through the entire UX analytics process, from setting goals and defining key performance indicators (KPIs) to implementing various research methods and tools. You'll gain insights into user interview best practices, usability testing, and techniques for gathering qualitative and quantitative data.
Armed with the knowledge of data analysis and interpretation, you'll be able to uncover patterns, trends, and user preferences to make data-driven decisions.

Autorenporträt
An honors graduate of design school FIT, Jeff began his international career designing clothing and textile lines, one with a former classmate that showed in NYC to global acclaim. A downturn in the clothing industry saw him go back to school to study technology and it's there that he's stayed, working his way up from designing small websites to leading UX teams for enterprises across the globe. He's logged many miles on jets crisscrossing the planet to teach Design Thinking and help companies discover new ways to UX analytics to serve users and customers. Jeff currently lives in Cincinnati, OH where he continues his work in the UX field, while he paints, publishes, and teaches UX.