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Unlocking Retail Success. Leveraging Analytics Stack Solutions for Data-Driven Decision-Making and Competitive Edge (eBook, PDF)

• Format: PDF

Produktbeschreibung

Seminar paper from the year 2023 in the subject Computer Science - Commercial Information Technology, grade: 2,0, (International University of Applied Sciences), course: Analytical Software & Framework, language: English, abstract: This study focused on how an analytics stack solution can help a traditional retail company leverage the massive amount of data generated by various sales channels to improve its decision-making, productivity, and competitiveness. The analytics stack solution enables real-time tracking and analysis of customer behavior, sales performance, and market trends across physical stores, e-commerce, wholesale, and other channels. The study also examines the best deployment option (on-premise or cloud) for the analytics stack solution, considering the data type, volume, security, privacy, flexibility, and scaling factors. Furthermore, the study discusses the change management issues, essential components of a retail analytics stack and recommendations for adoption.

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Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 25
• Erscheinungstermin: 15. Januar 2024
• Englisch
• ISBN-13: 9783346994028
• Artikelnr.: 69787434