The substantial new afterword in this 20th anniversary second edition brings these issues into the present by charting recent transformations of the intellectual debates, and explores recent cinematic trends such as "indigenous media" and "postcolonial adaptations" that have gained strength over the past two decades.
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Peter Hulme, Department of Literature, Film, and Theatre Studies, University of Essex
"Unthinking Eurocentrism was a hugely influential book, and remains so twenty years later. It informed my approach to the study of film from early on, in conveying how film and media countersign ideology and the subtle workings of social consciousness. It taught me to approach film not solely as text, but first and foremost as context; to focus on film culture and mediated discourse. Unthinking Eurocentrism's utter exuberance of referencing was particularly inspirational. Confidently flowing and cutting across cultures and discourses whilst revealing patterns of othering and orientalisation that work throughout the world, both outside and within Europe, it motivates and excites. This is how I want all writing on film to be: rich and intense. It is a book that shaped, and continues shaping, all my work."
Dina Iordanova, Professor of Global Cinema and Creative Cultures and Director of the Centre for Film Studies, University of St. Andrews