The times when an inexperienced buyer readily responded to any offer from the seller are gone forever. The sales process becomes more complicated every year, the result becomes more and more unpredictable. This book is a self-guided book on territory sales management that will help any businessperson, salesperson, salesperson, or sales manager effortlessly learn the best practices for optimally managing their business. The book combines brief, sometimes thesis theoretical blocks, presented in an accessible form and supported by real life examples, and practical tasks that will allow the reader to immediately apply the acquired knowledge in sales management in their territory. The tutorial describes typical cases from business practice and provides an analysis of common mistakes.
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