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"This book is a must-read for anyone looking to understand the strategic decisions we make in our daily lives."-Ceyhun Elgin, Professor, Department of Economics, Bogazici University

Produktbeschreibung
"This book is a must-read for anyone looking to understand the strategic decisions we make in our daily lives."-Ceyhun Elgin, Professor, Department of Economics, Bogazici University


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Autorenporträt
Jay Prag is Clinical Professor of Economics and Finance within the Masatoshi Ito and Peter F. Drucker School of Management at Claremont Graduate University, where he has taught economics, finance, and strategy since 1986. He previously taught at Harvey Mudd College, Claremont McKenna College, and Pomona College and is a consultant to public-sector industries and start-ups on market viability. Prag holds a PhD in economics from the University of Rochester, an MA in economics from the University of Florida (UF), and a BBA from UF. He is the coauthor of Financial Management for Executives, Macroeconomic Essentials, Microeconomic Essentials, and Covid U.

Amanda Ishak Prag is Director of Marketing for one of the largest architecture and engineering conglomerates in the USA. A manager for more than 20 years, she has helped firms streamline internal and external communications and develop structures for organizational growth. Her research focuses on M&A integration and mass communications strategies. Prag holds a PhD in management from the University of California, Riverside, an MBA in strategy from Claremont Graduate University, and a BA in economics and public relations from the University of Southern California. She is the coauthor of Covid U and additional empirical works.