Using Investor Relations to Maximize Equity Valuation (eBook, PDF)
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A practical guide to proactive investor relations (IR) Investor relations (IR) has traditionally been an administrativefunction within corporate communications, responsible fordisseminating public information and answering investor and mediaquestions. Using Investor Relations to Maximize Equity Valuationchallenges this approach, by arguing that IR has been underutilizedand then illustrating how it should be elevated to lead a strategiccommunications effort to preserve or enhance corporate value andlower a company's cost of capital. Divided into four comprehensiveparts, this book clearly descri...
A practical guide to proactive investor relations (IR) Investor relations (IR) has traditionally been an administrativefunction within corporate communications, responsible fordisseminating public information and answering investor and mediaquestions. Using Investor Relations to Maximize Equity Valuationchallenges this approach, by arguing that IR has been underutilizedand then illustrating how it should be elevated to lead a strategiccommunications effort to preserve or enhance corporate value andlower a company's cost of capital. Divided into four comprehensiveparts, this book clearly describes capital markets strategies andtactical operations that these former, senior-level equity analystsand portfolio managers employ. Chad A. Jacobs (Westport, CT) and Thomas M. Ryan (Westport, CT) arethe cofounders and co-CEOs of Integrated Corporate Relations.
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