Bo Edvardsson, Bo Enquist

Values-based Service for Sustainable Business (eBook, PDF)

Lessons from IKEA

• Format: PDF

Produktbeschreibung

This is the first book on the role of values in developing and managing service companies, emphasizing sustainable business. The authors examine the role of values in forming a service culture which creates customer value.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 144
• Erscheinungstermin: 31. Oktober 2008
• Englisch
• ISBN-13: 9781134047574
• Artikelnr.: 43070580

Autorenporträt

Bo Edvardsson is professor and Director of CTF-Service Research Center at Karlstad University, Sweden.

Bo Enquist is associate professor at CTF-Service Research Center at Karlstad University, Sweden.

Inhaltsangabe

1. Introduction
2. Sustainable Business Embedded in History and Heritage
3. Values Based Service
4. Values-Based Service Experience
5. Values-Based Service Brands and Marketing Communication
6. Values-Based Service Leadership
7. Values-Based Sustainable Service Business