Ben Cohen, Mal Warwick

Values-Driven Business (eBook, ePUB)

How to Change the World, Make Money, and Have Fun

• Format: ePub

Produktbeschreibung

In Values-Driven Business, Ben & Jerry's co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide you with a way to run your business for profit and personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them.

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Produktdetails

• Verlag: Berrett-Koehler Publishers
• Seitenzahl: 192
• Erscheinungstermin: 9. März 2006
• Englisch
• ISBN-13: 9781609944032
• Artikelnr.: 38333310

Autorenporträt

Ben Cohen and Mal Warwick

Inhaltsangabe

Preface
1 So, Why Are You in Business?
2 Are You Ready to Take the Plunge?
3 First Things First: Your Employees
4 Turning the Value Chain into a Values Chain
5 Developing a Dialogue with Your Customers
6 Staking Out Your Place in the Community
7 Leaving a Lighter Footprint on the Planet
8 You Really Can Try This at Home!
Resources
Notes
Index
About Social Venture Network
About the Authors

Rezensionen

Cohen and Warwick use simple language and abundant examples to show how any company, no matter how small, can do well by doing good.
Russ Feingold, United States Senator

"Invaluable reading for those starting or running a small- to mid-sized business and for entrepreneurial students in business schools. A practical, easy-to-read guide to running a socially responsible business from some of the most innovative and successful pioneers in the field."
Professor Kellie A. McElhaney, Executive Director, Center for Responsible Business, Haas School of Business, University of California, Berkeley