Values, Lifestyles, and Psychographics (eBook, ePUB)

Redaktion: Kahle, Lynn R.; Chiagouris, Larry

• Format: ePub

Produktbeschreibung

This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 430
• Erscheinungstermin: 5. März 2014
• Englisch
• ISBN-13: 9781317780823
• Artikelnr.: 40824470

Autorenporträt

Lynn R. Kahle, Larry Chiagouris

Inhaltsangabe

Contents: Preface. Part I: Theoretical and Conceptual Perspectives.T.J. Reynolds
S.J. Westberg
J.C. Olson
A Strategic Framework for Developing and Assessing Political
Social Issue
and Corporate Image Advertising. B.G. Englis
M.R. Solomon
Where Perception Meets Reality: The Social Constructions of Lifestyles. J.P. Murry
Jr.
J.L. Lastovicka
J.R. Austin
The Value of Understanding Trait Motivations on Consumption Beliefs. D. Prensky
C. Wright-Isak
Advertising
Values
and the Consumption Community. G. Fennell
Value and Values: What Is the Relevance for Advertisers? L.R. Kahle
P.M. Homer
R.M. O'Brien
D.M. Boush
Maslow's Hierarchy and Social Adaption as Alternative Accounts of Value Structures. Part II: Methodological Approaches.L.J. Shrum
J.A. McCarty
Issues Involving the Relationship Between Personal Values and Consumer Behavior: Theory
Methodology
and Application. S.C. Grunert-Beckmann
S. Askegaard
"Seeing With the Mind's Eye": On the Use of Pictorial Stimuli in Values and Lifestyle Research. B. Wansink
Developing Useful and Accurate Customer Profiles. P. Valette-Florence
A Causal Analysis of Means-End Hierarchies: Implications in Advertising Strategies. S.J. Gould
The Use of Psychographics by Advertising Agencies: An Issue of Value and Knowledge. I.J. O'Connor
Using Attitudinal Segmentation to Target the Consumer. Part III: Social Trends.P. Cafferata
M.I. Horn
W.D. Wells
Gender Role Changes in the United States. L. Chiagouris
L.E. Mitchell
The New Materialists. B. MacEvoy
Change Leaders and the New Media. T.E. Muller
The Benevolent Society: Value and Lifestyle Changes Among Middle-Aged Baby Boomers. L.R. Lepisto
The Adult Longitudinal Panel: A Research Program to Study the Aging Process and Its Effect on Consumers Across the Life Span. Part IV: International Applications.K.G. Grunert
K. Brunsø
S. Bisp
Food-Related Lifestyle: Development of a Cross-Culturally Valid Instrument for Market Surveillance. D. Weber
B. Dubois
The Edge of Dream: Managing Brand Equity in the European Luxury Market. A.H. Zins
Transferability of the Concept of Environmental Awareness Within the EUROSTYLES System Into Tourism Marketing. G.M. Rose
Cross-Cultural Values Research: Implications for International Advertising.