To shape the study, Plotkin introduces readers to Veblen's critical institutional theory and its application to both the American case generally and to the Trump family story in particular. With Veblen as foundation, he examines three generations of Trumps as they engage the forces of American development: Friedrich Trump, the hard-scrabble immigrant grandfather, on the make in the gold mining towns of the Pacific Northwest; Fred Trump, the father, who showed the way in using the loose rules of American housing policy to become a captain of local industry; and Donald J. Trump himself, who, having first burst onto the New York City scene as a burgeoning celebrity entrepreneur of the neoliberal era, then turned against neoliberal globalism, proclaiming himself the one and only savior of working-class America. As Plotkin shows, Trump's poisonous ascendancy exposed a barbaric malevolence that has long torn at the fabric of American democracy and its aspirations for equality.
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