Jordan Meadows

Vehicle Design (eBook, PDF)

Aesthetic Principles in Transportation Design

• Format: PDF

Produktbeschreibung

Vehicle Design guides readers through the methods and processes designers use to create and develop some of the most stunning vehicles on the road. Case studies from Ford, Mazda, and Jeep illustrate the production process from research to execution with more than 245 color behind-the-scenes images.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 240
• Erscheinungstermin: 5. Oktober 2017
• Englisch
• ISBN-13: 9781134863754
• Artikelnr.: 49984372

Autorenporträt

Jordan Meadows was a key member of the Mustang design team. Prior to Ford, he served as Design Manager at Mazda. While there, his team completed the noteworthy Nagare concepts. Prior to this, Meadows was a Team leader at Volkswagen. During his time at Volkswagen, Meadows assisted the realization of an advanced studio near Berlin. Meadows began at Chrysler creating the Jeep Willys and Dodge Kahuna concepts. A graduate of the Royal College of Art, and The Rhode Island School of Design, he now resides in Los Angeles, and serves as a Design Specialist at Ford's Global Advanced Design Group and a faculty member at the ArtCenter College of Design.

Inhaltsangabe

Statement of Aims. Introduction. Chapter 1: VISION. 1.1: Identifying
Opportunity, Defining a Vision, Setting Targets. 1.2: Identify and Analyze
Strengths and Weaknesses and Opportunities in Your Portfolio. 1.3: Research
Examples of Personal Design Manifesto and Design Movements. 1.4: Identify a
customer and market opportunity based on an emotional experience. 1.5:
Interview with Ralph Gilles, Executive Vice President of Design, Fiat
Chrysler Automobiles. CHAPTER 2: ANALYZE. 2.1: Introduction to the Idea of
Narrative in Design. 2.2: Why is a Narrative Important? 2.3: How to
Construct a Narrative to Establish Motivation. 2.4: Interview Angela
Weltman, Ph.D. on Consumer insights. CHAPTER 3: VERBALIZE. 3.1:
Understanding the interplay between Brand and Design Brief. 3.2: Creating a
Design Brief. 3.3 Mazda Motorsports and Furai Concept brief (Case Study).
3.4: Interview with Robert Davis, Senior Vice President, Mazda North
America and Head of Mazda Motorsports. CHAPTER 4: IDEATE. 4.1: Get Going!
Staring at a Blank Page. 4.2: Explore various vehicle packages and
technical solutions based around the needs of your target customer and
market opportunity. 4.3: Consider the powertrain implications on basic
packaging. It's physically motivating the vehicle! 4.4: Structure and a
Framework for Vehicle Architecture. 4.5: Explore unique visual DNA for
vehicle based on objectives established in your Design Brief. 4.6: Begin to
explore surface language. 4.7: Explore details, and unique selling points
and features. 4.8: Create a range of choices. 4.9: Interview with Freeman
Thomas, Director Ford Advanced Design. CHAPTER 5: IMPLEMENT. 5.1: Design
Strategy - a Brief Overview. 5.2: Understanding Segmentation and
Competitive Benchmarking. 5.3: Magic, Risk and Balancing Science with
Sorcery. 5.4: Interview with Peter Schreyer, Chief Design Officer,
Kia/Hyundai. CHAPTER 6: DEVELOP. 6.1: Releasing the Wild Horse. 6.2:
Character Development and Processing Imagery. 6.3: Establishing an
Architectural and Visual Foundation. 6.4: The Major League: Design
Development in Full-Size. CHAPTER 7: SELECT. 7.1 Creating an Initial Design
Prototype. 7.2: Final Theme Selection. 7.3: The Final Cut. CHAPTER 8:
SYNTHESIZE. 8.1: UX (User experience) design in overview. 8.2: Experiences
in Motion: 8.3: UX for Vehicles. 8.4: Strategies and Methods for vehicle
UX. 8.5 Looking Forward- Unique Opportunities. 8.6: Jeep Willys Concept:
component design Case Study. CHAPTER 9: MODEL. 9.1 Virtual 3-D and the
Digital Design Process. 9.2: Digital Sketch Modeling. 9.3:
Three-dimensional Data Development. 9.4: Rapid Validation Mockups. 9.5:
Clay Modeling: Mazda Kiora Concept Case Study. 9.6: 3-D printing, Rapid
Prototyping, and Hard Model Fabrication. 9.7: Deployment strategies for
Different Types of Model Making. CHAPTER 10: BUILD. 10.1: Vetting an Idea.
10.2: Engineering, Processing and Testing. 10.3: Market Research, Clinics,
and Gauging Acceptance. 10.4: Early Stage Vetting for Designers. 10.4:
Interview with Raj Nair, Senior Vice President of Product Development, Ford
Motor Co. CHAPTER 11: LAUNCH. 11.1: Critiques, Constructive Presentations,
and the Exchange of Ideas. 11.2: Presenting to Clients, Management, and Key
Stakeholders. 11.3: Pitching to Prospective Users and selling new viewers
on an Idea. 11.4: Interview with Moray Callum, Vice President of Design,
Ford Motor Co. CHAPTER 12: EVALUATE.G 12.1: Taking Stock of Lessons Learned
While Looking Ahead. 12.2: Looking Forward: Factors Changing the Future of
Transportation. 12.3: Future Population Scenarios. 12.4: New and Emergent
Mobility Paradigms. 12.5: Connectivity and the Internet of things. 12.6:
Zero Emissions Technology. 12.7: Autonomous and Driverless Scenarios. 12.8:
New Question and Key Implications for Designers. About the Author.
Glossary. Bibliography.