While the de-sexualized Rosie was celebrated, women who used their sexualityeither intentionally or inadvertentlyto serve their country encountered a contradictory morals campaign launched by government and social agencies, which shunned female sexuality while valorizing masculine sexuality. This double-standard was accurately summed up by a government official who dubbed these womenpatriotutes: part patriot, part prostitute.
Marilyn E. Hegarty explores the dual discourse on female sexual mobilization that emerged during the war, in which agencies of the state both required and feared women's support for, and participation in, wartime services. The equation of female desire with deviance simultaneously over-sexualized and desexualized many women, who nonetheless made choices that not only challenged gender ideology but defended their right to remain in public spaces.
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