Jian Meng, Hui Zhao

Videolised Society (eBook, PDF)

• Format: PDF

Produktbeschreibung

This book traces the development of video (especially short video, duan shipin) in China over the past few years, exploring how these videos engaged with China’s rapidly changing society, how they enriched existed theories of society, media and communication, and new theories to be extracted. The book offers a new, critical model for understanding the relationship between video, video theory, video industry and the State.

This book sheds light on the overall description and explanation of the current socio-political, economic and cultural environment concerning the development of video (especially short video). It interprets the emergence of the “Social Videolization” through the subjects of media psychology, communication studies and cultural criticism, media industrial studies, sociology and anthropology.

Produktdetails

• Verlag: Springer Nature Singapore
• Erscheinungstermin: 26. Dezember 2023
• Englisch
• ISBN-13: 9789819964192
• Artikelnr.: 69705837

Autorenporträt

Jian Meng is a professor and doctoral supervisor in Journalism School of Fudan University. He is the head of provincial and ministerial-level news release assessment team for Information Office of the State Council, director of Fudan University National Center for Cultural Innovation Research, vice-president of Communication Association of China, director of Research Center for Visual Culture of Fudan University.
Hui Zhao is a professor at the School of Drama, Film and Television, Communication University of China. She was a visiting researcher in the field of public opinion and intelligence at Seoul National University, South Korea, a visiting scholar at the University of Southern California, a senior visiting scholar at the Chinese University of Hong Kong.

Inhaltsangabe

Chapter I: Videolised Society: Profound Insights into the Streaming Audio and Video Revolution.- Part I: Theoretical Explanation.- Chapter 2: Shaping Society—Videolised Society from a Sociological Perspective.- Chapter 3: Analysing Videolised Society from a Media-Centric Perspective—Everything Being a Medium.- Chapter 4: Motivating a Videolised Society—Technological Forces and their Implications.- Chapter 5: Creating a New “Blue Ocean” for the New Economy—Analysing Industrial Patterns in a Videolised Society.- Chapter 6: Creating a New Form of Social Discourse—Videolised Society from a Social Discourse Perspective.- Chapter 7: Videolised Society and New Cultural Ecology—A New Cultural Presence.- Chapter 8: Peering into Society and Life—Videolised Society and the Complex Viewing Psychology.- Chapter 9: No Distance Too Far—The Discourse Mechanism of China’s Image Communication in a Videolised Society.- Chapter 10: Viewing Videolised Society from a New Perspective—an Interpretationfrom the Perspective of Social Criticism.- Part II: Videolised Society in Practice.- Chapter 11: Transforming the Role of Audiovisual Content Producers in a Videolised Society.- Chapter 12: Monetising Content and Building a Community in a Videolised Society - Research on Mainstream Short-form Video Platforms in China.- Chapter 13: Promoting Videos and the Economy—Business Models in a Videolised Society.- Chapter 14: Recording Life in a Videolised Society—Short-form Vlogs and News Videos.- Chapter 15: Entertainment and Art in a Videolised Society.- Chapter 16: Knowledge and Cognition in a Videolised Society.- Chapter 17: Status Quo and the Development of Short-Form, Medium-Form, and Long-Form Video Platforms.- Chapter 18: New Audiovisual Presentation of Mainstream Values—Media Convergence and Transformation Strategies of Mainstream Chinese Media.- Part III: Panoramic Focus.- Chapter 19: Research Overview of Videolised Society.- Chapter 20: Report on the Status Quo and Developmentof Short-form Video Research in China.- Chapter 21: Research on the Development of Audiovisual Content and Platforms in China’s Short-form Video Industry.

---

Introduction:

- The Emerging of "Videolized Society" in China: A general introduction of "videolized society" and its tactics in China

Part 1: The Interpretation of "Videolized Society"

- 1. Representing "Videolized Society" in Sociology

- 2. Everything Seen as Media: "Videolized Society" Based on the Materiality of Media

- 3. The Original Force: "Videolized Society" Driven by Technology

- 4. Creating Economic Opportunities-The Industrial Forms in "Videolized Society"

- 5. Establishing A New Dialogue with Society: The Social Discourse of "Videolized Society"

- 6. As a New Culture: "Videolized Society" and A New Cultural Environment

- 7. Exploring Life and Society Through the Lens of Video: "Videolized Society" and The Complex Psychology of Seeing

- 8. "Where There's a Will, There's a Way": Understanding "Videolized Society" From the Perspective of Intercultural Communication

- 9. Observing From Another View: A Critical Reading of "Videolized Society"

Part 2 The Presentation of Videolization in China

- 1. Role Transformation of the Main Body of Audiovisual Content Production in the Videolized Society Including narrative methods and types, multiple application scenarios, etc. in the videolized society.

- 2. Content Merchandising and Community Construction in the Videolized Society WeChat video account, Weibo video account, Tik-tok, Kuaishou, Bilibili, etc.

- 3. New Economic Landscape in the Videolized Society - Status Quo and Issues: E-commerce (Taobao, JD.COM); live commerce: Tik-tok, Kuaishou;

- 4. Recorded Life in the Videolized Society - Vlog, News Short Videos (Tik-tok, Kuaishou, Pear Video, Vlog, Meipai, etc.)

- 5. The Entertained Life in the Videolized Society: Short Entertainment Videos, Micro-documentaries, Micro-dramas

- 6. Construction of Pan-Knowledge Media Scenes in Social Videolization - Status Quo and Issues (Common sense of life, knowledge popularization, fitness and sports, professional skills, art appreciation, etc.)

- 7. The Medium and Long Video Platforms - Status Quo and Development (Youku, iQiyi, Tencent Video, Mango TV, etc.)

- 8. New Audiovisual Presentation of Mainstream Values - Convergence Media Strategy and Transformation of China's Mainstream Media (CCTV Video, Xinhua News Agency APP, etc.)

- 9. The Simulated Life in Metaverse and Multiple Application Scenarios (New application scenarios of social videolization, new social forms social videolization)

Part 3 Research Reports of Social Videolization

- 1. General Research Report: "Videolized Society in China: Evolution and Analysis"

- 2. Sub-research Report: "Report on the Current Situation and Development of Short Video Research in China" (2021 Fudan University, Communication University of China Report)

- 3. Sub-research Report: "Research Report on the Current Situation and Development of How Short Video Enhance the International Influence of Chinese Culture" (2021 Report from Fudan University, Communication University of China Report)