Teen foster girl Erika Moradi stands up for herself by swatting the milkshake out of the hand of a sexist school bully and becomes famous in a fluke video as "The Milkshake Girl." She unwittingly incites the wrath of her high school and the darker elements of online teen networks. In 2012, viral videos are a new frontier. Her home is vandalized and her life is threatened forcing her to run away.
Producer Jack Hawkins loses his job at a network soap opera. He sinks into depression and resorts to living in his car. His only hope: he has several high concept series ideas involving some of the hottest viral stars of the moment (a goat that trampolines, a closeted gay Congressman, a Brazilian who fell into a ditch) of which Erika is the most notorious.
Media mogul Wilson LeCord seeks revenge after an ugly divorce and a makeover of his empire to succeed in the digital age. He posts a sex video of his cheating ex-wife with a marine where she shouts "Take me to your tree, Bigfoot!" and worse. He joins forces with his felon son (a sociopath in an ankle monitor), washed-up TV producer Jack, and viral sensation Erika to forge an online media news hub called "Viral Video Outlaws."
As death threats mount, Erika's star rises with a music video anthem against bullying called "Bully Bully." She records the song with high school gay outcast Syd. Lady Gaga's guest appearance rockets the video into the viral stratosphere.
Soon, Wilson is no longer head honcho, Jack becomes his own content, and Erika learns the hard way that there is a terrible price to pay when your videos and your fame go VIRAL.
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