Esperanza Miyake

Virtual Influencers (eBook, PDF)

Identity and Digitality in the Age of Multiple Realities

• Format: PDF

Produktbeschreibung

This book identifies the converging socio-cultural, economic and technological conditions that have shaped, informed and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture and AI, and digital technologies.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 228
• Erscheinungstermin: 1. August 2024
• Englisch
• ISBN-13: 9781040097892
• Artikelnr.: 70881334

Autorenporträt

Esperanza Miyake is Chancellor's Fellow and Senior Lecturer in Journalism, Media and Communication at the University of Strathclyde, UK.

Inhaltsangabe

Introduction: Virtual Influencers of the New Millennium

1. Genealogy of Virtual Influencers: intersecting cultures, industries and technologies

2. Where Are You Really From? Nationalised Virtualities in the Age of Liquid Reality

3. Intracommunicative Virtual Emotionality: fictional truths, virtual parasociality and the intimacy of affective echo-chambers

4. Im/materialities of Virtual Everyday Life: born-virtual objects, virtual temporalities and the banal

5. Virtual Biocapitalism: digital skin, 'melanin' and racialised biodata

6. Pandemic Uncanny Valley: un-biology, the fear of 'unclean biology', and the necropolitics of virtuality

7. Virtual Mimesis and Transmedial Mobility: from digital Polaroids, to AI influencers and Vtuber communities

8. Behind Every Successful Virtual Influencer, There is a Human: the political economy of virtual influencers

Conclusion: A Thematic Anatomy of Virtual Influencers: past, present and into the future