David Hands

Vision and Values in Design Management (eBook, PDF)

• Format: PDF

Produktbeschreibung

Vision and Values in Design Management explores the value of design as a key strategic resource that can be utilized in the pursuit of securing a competitive advantage within highly complex and emergent markets.

Throughout the book, David Hands offers contributions from key thinkers and practitioners drawn from both industry and academia to provide an essential guide to the development, key issues and future directions of design management.

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 200
• Erscheinungstermin: 30. September 2009
• Englisch
• ISBN-13: 9782940439300
• Artikelnr.: 46760528

Autorenporträt

David Hands is award leader for the MA Design Management course at Staffordshire University, UK. David is also co-author of the recently published book Design Management: Exploring Fieldwork and Applications.

Inhaltsangabe

Introduction. How to get the most out of this book. Foreword: Professor Rachel Cooper. Design directions: The value of design
Interview: Richelle Harun
Quantifying the benefits
Interview: Dr Alison Prendiville
Communicating the vision
case study: Transcending organisational boundaries
Chapter summary. Design transformations: Connecting different meanings
Case study: Transforming perception through design
Applying a holistic approach
Interview: Andy Cripps
National design policies
Interview: Gavin Cawood
International design collaboration
Case study: Coordinating growth through design
Chapter summary. Design advocacy: Design leadership
Interview: Alan Wall
Driving innovation through design
Case study: Product success through design leadership
Design strategy
Case study: Innovation through collaboration
Design collaboration
Interview: Peter Quinlan
Chapter summary. Design alliances: Emergent issues in design
Interview: Dr Caroline Davey and Andrew Wootton
CSR and design
Case study: Design thinking: designing against crime
Innovation in services
Interview: Dr Christiaan de Groot
Where next?
Interview: Professor James Woudhuysen
Chapter summary. Conclusion. Contacts. Picture credits. Glossary. Index. Quotation sources. Acknowledgements.