Susan Westcott Alessandri

Visual Identity (eBook, ePUB)

Promoting and Protecting the Public Face of an Organization

• Format: ePub

Produktbeschreibung

A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 178
• Erscheinungstermin: 18. Dezember 2014
• Englisch
• ISBN-13: 9781317452539
• Artikelnr.: 42042170

Autorenporträt

Susan Westcott Alessandri is a member of the communication and journalism faculty at Suffolk University. Prior to joining Suffolk University, Dr. Alessandri was on the faculty of the S.I. Newhouse School of Public Communications at Syracuse University.Dr. Alessandri holds a PhD in mass communication from the University of North Carolina at Chapel Hill. Her research has been published in several books and journals, including Corporate Reputation Review, Corporate Communications: An International Journal, Education Review of Business Communication, Journal of Marketing for Higher Education, Journal of Advertising Education, and Journal of Employee Communication Management.

Inhaltsangabe

Part 1 Promotion of Visual Identity
Chapter 1 Introduction to Basic Concepts
Chapter 2 Communicating a Visual Identity
Chapter 3 Developing and Launching a New Visual Identity
Chapter 4 Changing an Existing Visual Identity
Part 2 Protection of Visual Identity
Chapter 5 Research as Protection
Chapter 6 Beyond the Law
Chapter 7 Trademark Law
Chapter 8 Copyright Law