"I am a huge fan of two things: (1) making complex issues simple, and (2) debunking outdated and unhelpful orthodoxies. Andy and Brad not only do both of these things, they go a step further and provide practical, tangible and immediately applicable tools that help people actually do something about it. This is more than a book: it's a map to a better future for you and your organisation." - Dr Graeme Codrington
"There is a reason you have to take action from this book, and it's an important one. It's because hacking about in your business is fun, and deeply rewarding. When you're sitting in that rocking chair many years from now, you'll measure your success not by the profit you earned, but by the meaningful changes you made." - Richard Mulholland
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