Tom Hutchison

Web Marketing for the Music Business (eBook, ePUB)

• Format: ePub

Produktbeschreibung

How to market music successfully on the internet to gain exposure and make money!

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 320
• Erscheinungstermin: 11. Februar 2013
• Englisch
• ISBN-13: 9781136122217
• Artikelnr.: 38249967

Autorenporträt

Tom Hutchison was a professor of marketing in the Department of Recording Industry at MTSU, but was on leave to serve as the director of the School of Business and Management at Husson University. He worked with a wide range of popular artists including Faith Hill, The Dixie Chicks, The Roots, and Beck. Tom also conducted market research projects for Sony, MCA/Universal, DreamWorks, and Warner Music Group. Tom passed away suddenly on Memorial Day, 2012, just after finishing the manuscript for this new edition.

Inhaltsangabe

Chapter 1 Development of Music Marketing on the internet
Chapter 2 State of the Market
Chapter 3 Overall Music Marketing Strategy
Chapter 4 Domains and Hosts
Chapter 5 Creating the Web Site
Chapter 6 HTML and Scripts
Chapter 7 Optimizing and Monitoring Your Web Site to Increase Traffic
Chapter 8 Audio and Video for Your Web Site
Chapter 9 E-commerce and Financial Transactions
Chapter 10 Finding Your Market
Chapter 11 Successful Promotion on the Web
Chapter 12 Social Networking Sites
Chapter 13 Professional, Legal and Ethical Issues
Chapter 14 Mobile Media
Chapter 15 Mobile Music Marketing