Web mining applications in e-commerce and e-services (eBook, PDF)

• Format: PDF

Produktbeschreibung

Among all of the possible applications in web research, e-commerce and e-services have been identified as important domains for web mining techniques (Kohavi et al., 2004). Web mining techniques also play an important role in e-commerce and e-services, proving to be useful tools for understanding how e-commerce and e-service web sites and services are used, enabling the provision of better services for customers and users. Thus, this publication focuses on web-mining applications in e-commerce and e-services.

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Produktdetails

• Verlag: Emerald Group Publishing Ltd
• Erscheinungstermin: 18. April 2008
• Englisch
• ISBN-13: 9781846639791
• Artikelnr.: 38356056