Marcus Österberg

Web Strategy for Everyone: How to Create and Manage a Website, Usable by Anyone on Any Device, With Great Information Architecture and High Performance (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This book focuses on the necessary skills of developing and taking care of websites. What you need to know to work strategically with your website. The introduction reflects the Web's history and how it connects to the Web we see today. Followed by what ought to be common knowledge on information architecture, such as tagging, metadata, digital asset management, URL strategy and the like.

Obviously, web design strategies are discussed at length, including responsive web design, and how to design to be persuasive. Next to last topic on how to optimize the performance of a website and last but certainly not least, the do-it-yourself section where you can test a variety of quality factors of your site based on usability, search engine optimization, and more.

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Produktdetails

• Verlag: Marcus Österberg
• Erscheinungstermin: 11. Juni 2018
• Englisch
• ISBN-13: 9780463292778
• Artikelnr.: 52910016

Autorenporträt

Marcus Österberg har sedan 1998 jobbat i ett flertal roller kring webben, främst som webbutvecklare och webbstrateg. Webbstrategi för alla (2014) var hans första bok, men han har under många år dessförinnan skrivit utredningar, rapporter och utbildningsmaterial som webbkonsult. Marcus senaste skrivelse är AI för bättre hälsa (2020), en rapport på uppdrag av det strategiska innovationsprogrammet Swelife.