Webcasting Worldwide (eBook, ePUB)

Business Models of an Emerging Global Medium
Redaktion: Ha, Louisa S.; Ganahl, Richard J.

• Format: ePub

Produktbeschreibung

Webcasting Worldwide tackles one of the most timely topics in mass communication today-the delivery of audio and video content via the Web, or webcasting-employing a global perspective to explore the subject. It is unique in providing a theoretical framework by which to analyze business models of emerging media, and it also examines the business practices of leading webcasters in the world's most developed broadband markets.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 464
• Erscheinungstermin: 7. März 2013
• Englisch
• ISBN-13: 9781135249779
• Artikelnr.: 38257215