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Essay from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Lindenwood University, language: English, abstract: Rio Tinto is a leading international mining group, using the earth’s resources and turning them into products for people’s everyday lives. Thinking of mining, one may first picture a lot of dirt, sweaty men, and a destruction of the earth. In contrast to this, Rio Tinto’s website is mainly held in white and blue with the brand logo being red. All these colors have a rather light and clean feel to it, leaving the impression that the company is environmental-friendly and concerned about its products and the resources it basically robs the earth off.