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  • Format: ePub

The essential guide for every entrepreneur in the health and wellness fieldwhether for-profit or non-profit, public or private.Health and wellness businesses have unique challenges, opportunities, and metricsuntil now there has never been a business resource specifically for health entrepreneurs. Renowned music therapist Jennifer Buchanan shows you how to measure your success and deliver your service in a way that blends health, heart, and mastery. It is possible to build a business that endures, without compromising your own health and values.Like many health entrepreneurs, Buchanan started…mehr

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Produktbeschreibung
The essential guide for every entrepreneur in the health and wellness fieldwhether for-profit or non-profit, public or private.Health and wellness businesses have unique challenges, opportunities, and metricsuntil now there has never been a business resource specifically for health entrepreneurs. Renowned music therapist Jennifer Buchanan shows you how to measure your success and deliver your service in a way that blends health, heart, and mastery. It is possible to build a business that endures, without compromising your own health and values.Like many health entrepreneurs, Buchanan started with a huge mission. She wanted to help people in their pursuit of optimum health. But after running her business for twenty years, even with thousands of clients and a loyal staff, she felt burned out and not sure if her business would make it. Rather than quit, Buchanan went on an intense quest to prove her company's viability and identify the key components of successful healthcare practicesand in Wellness Incorporated she shares these essential elements so your own business can prosper.Wellness Incorporated offers nine simple steps for starting or revitalizing your health business. You'll learn how to establish your dream, scale your business, share your message with the world, increase equity for all, take care of yourself while you're doing good work for others, and more. And yes, the good work can continue without you: Buchanan shows you how to create a lasting legacy so your mission can endure without you. Filled with practical tips and inspiring examples, including Buchanan's own journey, Wellness Incorporated is geared toward those who believe that taking care of your business is the best way to take care of others. Now that's wellness, well played.


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Autorenporträt
Jennifer Buchanan is a healthcare entrepreneur in the truest sense of the word. Since becoming a certified music therapist almost three decades ago, she has witnessed the music therapy industry shift from not being considered an industry at all, to becoming a legislated profession. As a leading expert, Buchanan has served close to 200 organizations with her team at JB Music Therapy, which she founded in 1991. JB Music Therapy has thrice been nominated for the Community Impact Award by the Calgary Chamber of Commerce. Buchanan was also the former president of the Canadian Association of Music Therapists and has been instrumental in the implementation of hundreds of music therapy programs across North America. She is recognized as an esteemed leader in bridging academic research in music medicine and the public, and has spoken internationally to numerous education, healthcare, and government organizations.