What are Campaigns For?: The Role of Persuasion in Electoral Law and Politics argues that campaigns by and large do not serve the function of "persuasion," in the sense of changing people's deeply held beliefs. Rather, campaigns mostly serve a "tabulative" function, adding up the preferences of voters which are mostly formed outside the context of campaigns. The book both explains the reasons for these limitations on modern-day political campaigns and their implications, suggesting that there is a need to seek out opportunities for between-campaign deliberations.
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