Luke Williams

What Disruptive Thinking Is, and Why You Should Be Doing It (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats.

Why incremental change is a recipe for disaster-and what your business must do instead.

Successful companies often embrace incremental change because it supports their current business model. Big mistake. When a business makes only incremental changes, they're on a path that gets narrower and narrower. Eventually, they reach the end-and by then, their customers have forsaken them for a new offering that nobody saw coming.

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Produktdetails

• Verlag: Pearson ITP
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 15. Dezember 2010
• Englisch
• ISBN-13: 9780132694971
• Artikelnr.: 37810319

Autorenporträt

Luke Williams is a leading consultant, speaker, and educator in the areas of innovation strategy and disruptive thinking. For more than a decade, he has worked internationally with industry leaders like American Express, Sony, General Electric, Crocs, Virgin, Disney, and Hewlett-Packard to develop new business models, products, services, and brands. Williams is a Fellow at frog design, one of the world's most influential innovation companies, and an Adjunct Professor of Innovation at NYU Stern School of Business. His views have been featured in BusinessWeek, Fast Company, and The Wall Street Journal.