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This practical and informative primer is a new kind of teaching tool that is easy to read, easy to understand, and easy to apply.
Dr. Flynn presents the functional areas of business from entrepreneurship to small business development, legal structure, growth strategy, going global, finance, digitization, marketing, and management.
Theory is matched with game-changing realities in today's business environment such as far-reaching networked digital supply chains, personalized geolocation marketing, 5 nm micro-processing chip architecture and hyperscale data centers triggering the
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Produktbeschreibung
This practical and informative primer is a new kind of teaching tool that is easy to read, easy to understand, and easy to apply.

Dr. Flynn presents the functional areas of business from entrepreneurship to small business development, legal structure, growth strategy, going global, finance, digitization, marketing, and management.

Theory is matched with game-changing realities in today's business environment such as far-reaching networked digital supply chains, personalized geolocation marketing, 5 nm micro-processing chip architecture and hyperscale data centers triggering the generative AI boom, and sophisticated hybrid legal structures and financial management systems.


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Autorenporträt
Patrice Flynn is an author, Fulbright Research Scholar, and Distinguished University Professor at Mount St. Mary's University (est. 1808). She has taught at Johns Hopkins University, the U.S. Pentagon, George Washington University, and now the Mount, where she received the Richards Award for Teaching Excellence. Her research across five continents examines global capitalism, labor markets, civil society, and China's New Silk Road. Previous positions include Vice President for Research at Independent Sector, Senior Vice President for Administration & Finance at Effat University, and CEO of Flynn Research, during which time she was selected as one of Lifetime Television's Women of the Year.