This book answers the title question by drawing on empirical results from linguistics and the other cognitive sciences. The author argues that good writing is fluent writing, where fluency in writing is similar to fluency in speech, in that both are naturally derived from motivated participation in a language community. In the case of writing, the community is that of writers and readers. Fluent writing can be learned through avid reading, but, like fluent speech, the evidence indicates that it can't be taught.
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