Adubato Steve Adubato

What Were They Thinking? (eBook, PDF)

Crisis Communication: The Good, the Bad, and the Totally Clueless

• Format: PDF

Produktbeschreibung

Some corporations spend millions of dollars on so-called "e;crisis communication plans."e; Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "e;Wishful thinking is no substitute for a strategic plan."e;Nationally recognized communication coach and four-time Emmy Awarduwinning broadcaster Steve Adubato has been teaching, writing, and thinking about comm unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are:The Johnson & Johnson Tylenol scare: Perhaps the best crisis management everDon Imus: Sometimes saying "e;sorry"e; is too little too lateFormer Attorney General Alberto Gonzales: Authority does not put you above questioningBill O'Reilly: Know when to stop defending yourself and save faceFormer EPA Administrator Christie Whitman: Proof that your written words can come back to haunt youHurricane Katrina: A natural disaster that led to a larger governmental disasterThe Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closetArranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?

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Produktdetails

• Verlag: Rutgers University Press
• Seitenzahl: 192
• Erscheinungstermin: 27. August 2008
• Englisch
• ISBN-13: 9780813545530
• Artikelnr.: 72429802

Autorenporträt

STEVE ADUBATO, Ph.D., is a Rutgers University lecturer, four-time Emmy Award-winning television anchor for WNET/Channel 13 (PBS), and newspaper columnist. Steve has been an expert commentator for MSNBC, CNBC, CNN, C-Span, Court TV, the TODAY Show, and the FOX News Channel. Through his firm Stand & Deliver, Steve has provided hands-on crisis communication coaching for numerous corporations and organizations. He is also a motivational speaker and the author of two books, Speak from the Heart: Be Yourself and Get Results and Make the Connection: Improve Your Communication at Work and at Home (Rutgers University Press).