Claire T. Tomlins

What's Your Business? (eBook, ePUB)

Corporate Design Strategy Concepts and Processes

• Format: ePub

Produktbeschreibung

What's Your Business? offers a comprehensive pathway through corporate design, clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creation which uniquely positions a business in a marketplace, through symbolic and coherent design. By combining corporate and design strategy with creativity, Claire Tomlins illustrates the subject's diversity. She ensures businesses set goals, strategies and plans and that they take care in selecting an identity to spark the corporate design strategy and creative inputs for marketing purposes; including design management, measurements and IP topics. This book explains to business people, designers and students why design is important and where each of their skills are required within the corporate environment.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 324
• Erscheinungstermin: 11. Februar 2016
• Englisch
• ISBN-13: 9781134762118
• Artikelnr.: 49350448

Autorenporträt

Claire Tomlins specialises in corporate design strategy and change management, facilitating businesses to achieve their goals. As a management consultant with an MBA (Strategic Management) from the OUBS, she gained extensive management consultancy experience in the private sector working for blue chip companies and SME's in manufacturing, banking, energy, services and IT; public sector government departments and the voluntary sector. As the internet and new media technologies began to impact business strategies, processes and communications,