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  • Format: ePub

Being an entrepreneur involves taking risks and Elizabeth Jane Wilks has taken more than most. Riding the initial wave of the dot.com boom in the UK was a brave and foolhardy venture, but for one woman the dream of taking a company to the stock market was a driving passion.
From the modest start of a two person home-based business turning a reasonable profit, to the exciting challenge of running teams of people, fundraising, and the highs of 'live' presentations, everything was going to plan.
But soon after a successful flotation, the euphoria quickly faded and she found herself having
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Produktbeschreibung
Being an entrepreneur involves taking risks and Elizabeth Jane Wilks has taken more than most. Riding the initial wave of the dot.com boom in the UK was a brave and foolhardy venture, but for one woman the dream of taking a company to the stock market was a driving passion.

From the modest start of a two person home-based business turning a reasonable profit, to the exciting challenge of running teams of people, fundraising, and the highs of 'live' presentations, everything was going to plan.

But soon after a successful flotation, the euphoria quickly faded and she found herself having to cope with office politics, looming product deadlines, factional board meetings, the stress of dwindling bank accounts and widening cracks in her personal relationships.

This is a valiant account of surviving overwhelming challenges and the regaining of a fighting spirit!

'It is all here, the journey from kitchen table, to IPO, to bloody boardroom battles and shutting down her company. Jane tells us her story with a sense of humor, a lot of humility and a welcome dose of honesty. This is a great account of a baby boomers entrepreneurial journey leading to the internet bubble. For those of us that lived through it, this is a nostalgic tale, for those that missed out on those heady days, this book shares the passion, joy, letdowns and valuable lessons that can only be learned by chasing dreams and taking risks.'

Larry Lopez

Partner Australian Venture Consultants and MD Silicon Valley Bank, 1989-2006

'This book has been a while in the making, because it is a very personal journey; to push aside the emotional bruising of the exciting nightmare of entrepreneurship. It has been worth it though, because the author, through her personal story, has been devastatingly honest about how her journey started and progressed. Readers can set aside the dry messages of business planning books and instead learn about the twists and turns in business and how adaptable they have to be to be an entrepreneur.'

Dr Shailendra Vyakarnam

Centre for Entrepreneurial Learning

Judge Business School

University of Cambridge

'Not your normal business book - but a heartfelt expression of the trials and tribulations, the often painful journey, of funding, starting and keeping control of a new business, from the viewpoint of a determined but very human female entrepreneur. For anyone embarking on a similar venture, some real-world lessons can be gleaned from this fascinating story.'

Richard Thorning

Director - Entrepreneurship & Executive Education

Curtin Business School


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