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Essay from the year 2007 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: 1,3, University of Wuppertal (Sprachpraxis), language: English, abstract: „Where Canine Comfort and Couture Collide“ This advertising slogan invites people to buy one of the most current products that have beeninvented during the last few years: dog clothes. The choice of products on the market is large and is growing day by day. One can purchase almost all kind of clothes for dogs that humans wear –and they often cost the same price despite their smaller size. There are several kinds of dog coats for every weather and season as winter coats, rain coats, reflective lab coats and sunsuits. Then there is a large number of clothes for everyday wear such as hoodies, tracksuits, tank-tops, sweaters, pyjamas and playsuits. Moreover, the customer can buy dog’s hats, dog boots, dog’s bags and a lot of accessories. What advantages do dog clothes have for the animals? Do they function as a useful invention for them or is it rather one which serves the owner’s needs? According to the Oxford Advanced Learner’s Dictionary an invention is “a thing or an idea that has been invented”2. Furthermore, “useful” means something “that can help you to do or achieve what you want”3. This essay will deal with the question for whose needs the invention of dog clothes really is useful: for the pet or for the owner? Additionally,it will try to state reasons why so many dog owners find the products so attractive.