Jim Shorthose and Neil Maycroft offer both a multi-disciplinary overview of current conceptual insights into the nature of creativity and applied research ideas which enable its concrete practice. The flow of individual creativity and innovation will be better grasped and sustained through an engagement with numerous theoretical explorations and by taking a multidisciplinary approach. The processes involved in navigating the creativity-to-innovation route and the impact which different kinds of social and institutional contexts can have upon these journeys are explored in detail.
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