This new edition provides the latest changes in industry and the beverages market. All chapters are updated, with new chapters added to help improve research and development, and to increase production of not only whiskey but other spirits such as gin and rum and white spirits. This new edition also discusses trendy reduced alcohol and no alcohol products.
- Presents a detailed look into current global situation for whisky and spirits production
- Highlights craft distilling and the challenges craft distillers face by presenting the art of spirit production in clear detail
- Presents insights into how marketing has changed for distilled products, with an emphasis on new mobile technologies
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