David Finken

Why customer disengagement matters (eBook, PDF)

A theoretical conceptualization on the interrelations of customer engagement and customer disengagement

• Format: PDF

Produktbeschreibung

Bachelor Thesis from the year 2016 in the subject Business economics - General, grade: 1.3 (sehr gut), University of Bayreuth, language: English, abstract: Recently, plenty of research was conducted on engagement - more particularly on enhancing Customer Engagement (CE). The flip side of CE, namely Customer Disengagement (CDE), seems to be uncharted. Thus, this thesis elaborates a working definition on CDE. This includes the interrelation of CE and CDE. According to this paper, CDE is described as a psychological process that can cause the state of complete detachment from a Brand or Service (B/S). CDE could have behavioural outcomes in terms of Negative Customer Engagement (NCE). Additionally, it interrelates with former CE levels and varies across contexts. CDE is supposed to be a promising research field.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 64
• Erscheinungstermin: 20. September 2016
• Englisch
• ISBN-13: 9783668301948
• Artikelnr.: 47020011