Stephen Rayfield

WHY MY COMPANY NEEDS Integrated Marketing NOW! (eBook, ePUB)

• Format: ePub

Produktbeschreibung

There are many books that describe how to market your company. This is not one of those books. Instead this work proves a case for why marketing is a critical element for managing a successful business. It helps you to understand the real value of marketing for your company, regardless of whether it is big or small, new or established, private or public.

Many people think they are correctly marketing their capabilities and abilities, but they are not. They do not really understand this thing called 'Marketing' and what value it holds for all shareholders.

This book describes a mythical company called CONE Inc. and its need to grow. The president becomes aware that the missing link in his business formula is the absence of a strong integrated marketing plan. With this realization, he sets out on a journey to find the critical information.

The president is joined on his journey of discovery by a senior staff member. Together they explore and are guided through the marketing process by a third person with the wisdom of business and actual marketing experience. With their guide, they explore, chapter by chapter, the key elements of the critical area of marketing.

Enjoy your read of this interesting business parable. It provides you with understandings of the key role that marketing plays in complex but fundamental business techniques. The sound learning and specific formulas in each chapter will help you to make integrated marketing work for you and your business.

Dr. Alfred Coke, Ph.D.

Al Coke & Associates, International

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Produktdetails

• Verlag: ESIL Publishing
• Erscheinungstermin: 1. Oktober 2020
• Englisch
• ISBN-13: 9781999555092
• Artikelnr.: 60313164

Autorenporträt

My name is Stephen Rayfield and I am a marketing strategy mentor, college and university instructor, marketing trainer, and authour. I earned my reputation as a thoughtful, knowledgeable speaker and a riveting story teller in the world of marketing. I earned this reputation in front of 4,758+ people who have had their careers and businesses changed with my dynamic and useable marketing presentations.

I am the Founder and President of ESIL. I started the company in since 1990. For 23+ years I taught for the American Management Association in Canada, the United States and Europe. Many of the marketing seminars I led, I developed. My product management experience of 39+ years spans General Mills Canada, Ralston Purina Canada and Hiram Walker plus a variety of real-life products where he gained extensive hands-on experience. Products I have marketed include Nature Valley Granola bars, Cheerios Cereal, Dog Chow dog food, Canadian Club whiskey, Astronics DME LLC LED Safety flashlight for aviation, Asbury Carbon Graphite and others.

My mentoring involves Fortune 100 corporations, family businesses, and not-for-profit services supporting existing products and developing new products. As first marketing book notes, I believe passionately in the enormous power of marketing planning and strategy to increase revenues, volumes and profits.