Tony Morgan

Window Display (eBook, ePUB)

New Visual Merchandising

• Format: ePub

Produktbeschreibung

A showcase of the most exciting, innovative and successful window displays worldwide, with seven chapters covering key topics for the visual merchandiser, each with a gallery of photographs demonstrating how and why each window is successful.

Colour is a great tool to promote a trend, Seasonal Windows exploit key shopping seasons, while following Trends, in fashion, food or homewares, and translating them quickly into a display is a key skill for a visual merchandiser. Graphics and Photography are cost-effective and efficient tools, or use Lighting to add drama, whether spotlighting products or flooding an entire window. Theatre shows off exuberant and avant-garde displays created to wow passers-by. Quirky windows allow free rein for wild ideas, with spectacular results.

This book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs that will increase sales.

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Produktdetails

• Verlag: Quercus
• Erscheinungstermin: 27. September 2010
• Englisch
• ISBN-13: 9781780675541
• Artikelnr.: 61263749