C. Michael Hall, Richard Mitchell

Wine Marketing (eBook, PDF)

• Format: PDF

Produktbeschreibung

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 376
• Erscheinungstermin: 25. Oktober 2007
• Englisch
• ISBN-13: 9781136348808
• Artikelnr.: 38245407

Autorenporträt

C. Michael Hall, Richard Mitchell