William S. Bike

Winning Political Campaigns: A Comprehensive Guide to Electoral Success, Third Edition (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Winning Political Campaigns: A Comprehensive Guide to Electoral Success, by William S. Bike, is a handbook for planning, organizing and executing a successful campaign for elective office. Written in an easy-to-use format, the book is designed for both novice campaigners and experienced workers.

Winning Political Campaigns covers everything from advertising to building alliances, proper business practices, campaign literature, candidate behavior, media, voter contact, fundraising strategy and more.

Extensively revised and updated in 2012, the third edition is extremely thorough and detailed. Particularly useful are the numerous checklists and appendices which include a sample itinerary for a political event, extensive resources for various issues, sample news release and direct mail piece, and more.

Winning Political Campaigns is so thorough because few other authors can combine Bike's background: candidate, officeholder, political worker and volunteer, award-winning journalist, historian, public relations professional, publications director, government employee, fundraiser, and budget director.

Winning Political Campaigns is highly readable because of real-life examples drawn from not only the political world, but from the worlds of sport, higher education, history, and more. Bike is as likely to make a point with a quote from The Bible or an example from a baseball manager or Star Trek as he is to quote or use examples from political figures.

The format of Winning Political Campaigns and much of the information in it makes it perfect for those working on low-profile, grassroots, and local races.

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Produktdetails

• Verlag: centralparkcommunications
• Erscheinungstermin: 5. April 2012
• Englisch
• ISBN-13: 9781452499826
• Artikelnr.: 48658421

Autorenporträt

William S. Bike joined Central Park Communications in 1995 as vice president and was promoted to senior vice president in 2003.

Since 1979, Bike has worked in journalism or public relations for trade publications Dental Products Report and Business Insurance magazines; community newspapers the Oak Park News and the Berwyn-Cicero News (both of which he served as editor-in-chief beginning at age 24) and the Gazette Chicago Magazine; and for three universities: Loyola University Chicago, the University of Chicago, and the University of Illinois at Chicago.

Bike spent ten years at Loyola University Chicago's public relations department, the last five as director of university publications. He oversaw a $1 million annual budget and a dozen regularly scheduled publications including the 100,000-circulation Loyola Magazine. Under Bike's direction, he and his staff won 39 local, national, and international writing, design, and publications awards.

Bike has won the highest award in Chicago journalism, the Peter Lisagor Award, four times. He also is the author of the books Streets of the Near West Side (ACTA Publications, 1996, and 1st Books Library, 2001) and Winning Political Campaigns (Denali Press, 1998 and 2001) and the editor of Essays on Earl Renfroe--A Man of Firsts (UIC College of Dentistry Press, 2001).

A political pundit, Bike has made numerous radio, television, and print appearances concerning politics and government.