Michael McQueen

Winning the Battle for Relevance (eBook, ePUB)

Why Even the Greatest Become Obsolete... and How to Avoid Their Fate

• Format: ePub

Produktbeschreibung

We are living in a time of upheaval. Once-lucrative revenue models are under siege. Market structures and distribution channels that have been stable for decades are crumbling before our eyes.

The demise of brands such as Kodak, Borders and HMV Music leaves us with little doubt - shift is happening and no organization or brand is immune to extinction.

In this landmark new release, three-time bestselling author Michael McQueen explores the five reasons why even the greatest become obsolete. More importantly, Michael looks at what separates the enduring from the endangered. Highlighting principles

and lessons from businesses such as Lego, IKEA and Volvo, he identifies six keys to successfully navigating the headwinds of change.

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Produktdetails

• Verlag: BookBaby
• Erscheinungstermin: 1. Mai 2013
• Englisch
• ISBN-13: 9781626755741
• Artikelnr.: 39510487

Autorenporträt

Michael McQueen is a multi-award-winning speaker, trends forecaster, and business strategist. Widely recognized for having his finger on the pulse of business and culture, Michael has helped some of the world's best-known brands navigate change and stay ahead of the curve. In addition to featuring regularly as a commentator on TV and radio, Michael is a familiar face on the international conference circuit, having shared the stage with the likes of Bill Gates, Whoopi Goldberg, and Larry King.

Inhaltsangabe

Intro - Welcome to the Inflection Point Section 1: The Cycle of Relevance Chapter 1 - The Relevance Curve Chapter 2
Real-life Relevance Chapter 3
What is your Silent Pulse? Chapter 4
Irrelevance: Fate or Failure? Section 2: The 5 Roads to Irrelevance Chapter 5
Shift Happens Chapter 6
The Intoxication of Success Chapter 7
Preservation Obsession Chapter 8
Progress Addiction Chapter 9
The Human Factor Section 3: Winning the Battle for Relevance Chapter 10
Re-Calibrate Chapter 11
Re-Focus Chapter 12
Re-Fresh Chapter 13
Re-Engineer Chapter 14
Re-Frame Chapter 15
Re-Position Conclusion Endnotes