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Many people hesitate to ask for money because they are searching for the perfect words to use.
From Laura Fredricks (the author of bestselling book The ASK) comes Winning Words for Raising Money , a new resource for anyone who is tasked with the nerve-wracking job of asking for money for themselves, their nonprofit or business. Winning Words focuses like a laser on the one crucial element that can make or break a carefully planned approach – finding the right words and saying them at the right time .
Winning Word s will help you feel positive, charged up, enthusiastic, and empowered to
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Produktbeschreibung
Many people hesitate to ask for money because they are searching for the perfect words to use.

From Laura Fredricks (the author of bestselling book The ASK) comes Winning Words for Raising Money, a new resource for anyone who is tasked with the nerve-wracking job of asking for money for themselves, their nonprofit or business. Winning Words focuses like a laser on the one crucial element that can make or break a carefully planned approach – finding the right words and saying them at the right time.

Winning Words will help you feel positive, charged up, enthusiastic, and empowered to find your individual asking words and know the right time to deliver them. As Fredricks explains, finding the right words takes concentration, presence, and focus because you have to take into consideration the words you are comfortable with as well as the words that will resonate with the person or people you are engaging. Rather than offering a cookie-cutter method, this piece is designed to help you tailor a persuasive approach that will get results. Winning Words is filled with more than 60 winning phrases from which to choose and 10 exercises that can help you define your individual style. Once you complete the exercises you will have your own hand-tailored asking play book that can be put into action immediately.

Winning Words’ five-step process includes everything you need to know in order to let the words and your own personality lead you to fundraising success. Sprinkled throughout are illustrative examples that clearly show how to put money in your hands if you follow and apply each of the five steps.

About the Jossey-Bass Short Format Series

Written by thought leaders and experts in their fields, pieces in the Jossey-Bass Short Format Series provide busy, on-the-go professionals, managers and leaders around the world with must-have, just-in-time information in a concise and actionable format.

Autorenporträt
Have you ever wanted to ask for a raise, more personal time, important medical or financial information, or substantial funding for a new venture but were not sure how to go about finding the right words? Bestselling author, international speaker, attorney, philanthropic advisor, media personality, and Expert on the Ask Laura Fredricks has raised millions of dollars for nonprofits and businesses, and is the authority in helping individuals learn the right ways to ask for anything they want and deserve in their personal and professional lives. For over twenty years, she has inspired and applied her winning skills in law, communications, business, and nonprofits, speaking around the globe from Moscow to Montreal, Bologna to Boca Raton, Sydney to Seattle, and Amsterdam to Ann Arbor. Laura loves to share her personal life-lessons to make the ASK an empowering moment for anyone to get exactly what they want, with exciting and amazing results. Her motivational and practical asking advice have led her to a rising media career, where Laura has been featured on Katie, Better TV, and Dr. Steve and within Shape, SELF, Women's Health, the Wall Street Journal, and Dow Jones. Learn more about Laura at www.expertontheask.com