Simon Hewitt

Word-of-Mouth in Contemporary Hollywood (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Word-of-Mouth in Contemporary Hollywood provides a unique insight into the potential for online communication to enable audiences to exert a greater impact on film industrial practices than ever before.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 228
• Erscheinungstermin: 26. Juli 2023
• Englisch
• ISBN-13: 9781000917611
• Artikelnr.: 68125267

Autorenporträt

Simon Hewitt is a lecturer at Coventry University, UK.

Inhaltsangabe

Introduction: What is Word
of
Mouth? 1. Word
of
Mouth and Bourdieu
economics 2. The Package
Unit
Fan System of Hollywood Film Financing 3. Grassroots Intermediaries and Contemporary Hollywood Film Marketing 4. Crowdsourced Cinema and the 'New' World of Hollywood Film Distribution 5. Please Turn Your Phones On: The Future of Hollywood Film Exhibition Conclusion: The Gift Economy, Commodity Culture, and Word
of
Mouth