Whitney Vosburgh, Grantham Charlie

WORK THE FUTURE! TODAY 2018 Pocket Pal (eBook, ePUB)

A faster path to purpose, passion and profit

• Format: ePub

Produktbeschreibung

Dan Pink, best-selling author of DRIVE wrote:

"WORK THE FUTURE! TODAY is an ebullient paean to the power of story. What we need is a new story based on purpose, not on profit. With a mind toward sustaining the planet rather than just amassing money, this book guides you to finding and aligning your purpose, passion, and goals to create that new life-embracing story for yourself, your organization, and the world."

"WTF!" offers new hope for a failing society

It's clear: Massive systemic failure is rampant across all sectors of society-locally, regionally, nationally and globally…WTF! We all have a choice: Either we get on and drive the future bus, or we'll get run over by it.

Whitney Vosburgh, consulting Chief Marketing Officer for Fortune 50 companies, and Charlie Grantham, best-selling author and former Executive Director of R&D for global tech companies, offer a new story of possibility for organizations, governments, and communities.

In their new book, "WORK THE FUTURE! TODAY: Finding your path to purpose, passion and profit" they show how to turn a failing global operating system into a new one that will sustain our planet and all that live on it-after all, good planets are hard to find. Readers are guided to find their "North Star," their true purpose, and to follow their path to fulfilling that purpose, so that they can share their unique gifts with the world.

Vosburgh and Grantham are on a mission to empower executives, managers, politicians-and women and men everywhere-to become true leaders in the workplace, in their communities, in government, and in serving the good of all.

"Most executives don't know how to lead; they know how to manage," said Vosburgh, "There has never been more chaos, confusion, and complexity, combined with failure of leadership at all levels. People across all sectors of society are asking, "WTF! is going on? What is the future?"

Grantham explains that true leaders are women and men who are guided by their North Star and can have a following of 1, 10, 10,000, or 1 million. "The size of their following doesn't matter. They are driven because they are following their path. When a true leader finds his or her path, everyone benefits."

WTF! points to the fact that, at every level of society, the Old Story of Profit First is no longer a viable marker for sustainable success. 'Profit, people, planet' is part of the old story. In WTF!, the New Story of Purpose First reprioritizes the triple bottom line into 'Planet, people, profit'."

Vosburgh and Grantham share strategies to help companies step into the future now-to transition from a focus on shareholders to stakeholders. While most organizations focus on the 'What' and the 'How', as in 'what are we doing and how do we do it?', WTF! directs readers to focus on the 'Why', as in, 'why are we here?' An organization that establishes its True North and leads from its 'Why' is much better positioned to achieve sustainable success.

"We can start right now to work towards more positive and sustainable communities of mutual benefit," said Vosburgh. "No healthy planet, no healthy people. No healthy people, no healthy profits. You either create your future or it will control you, so work the future today!"

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Produktdetails

• Verlag: WTF!
• Seitenzahl: 54
• Erscheinungstermin: 6. August 2018
• Englisch
• ISBN-13: 9780999634622
• Artikelnr.: 53628896

Autorenporträt

SUMMARY Whitney has a world of experience having lived, studied, and worked in Asia, Europe, and America. He is CEO of Brand New Purpose, a brand transformation consultancy that creates purpose-built, values-driven opportunities. Whitney is also a consulting Chief Marketing Officer and change agent for Fortune 20 companies and pivotal Silicon Valley startups guiding over $20 billion and counting worth of M&A, IPOs, sales, and launches. He graduated with a M.A. in Social Change from Graduate Theological Union and with a B.F.A. from Parsons School of Design. His expertise on the Future of Work has been featured in four books, including a bestseller by Dan Pink. Follow him at @brandguru on Twitter. WORLD OF EXPERIENCE Whitney is half-Dutch and half-Dutch American (double Dutch). He has a world of experience having lived, studied, and worked globally--New York, Tokyo, The Hague, London, Los Angeles, and Mumbai. He currently lives in Berkeley and the Wine Country with his wife and cat. He is the proud father of two bright and beautiful daughters. Whitney's Dutch mother, grandmother, and great-grandfather are all collected painters, and he continues the family tradition and has exhibited around the world. As an author, artist, and change agent, Whitney believes in the importance of both showing and telling in his books, work, and life. ALICE IN WONDERLAND His father worked for Pan American Airways (Pan Am), which took Whitney around the world from ages six to twenty, including a transformative year in Tokyo. At that time, he was a 6 year old from the New York suburbs who couldn't contemplate living in another land. But, like a dream, there he was, in a paper house, with a traditional Japanese garden, overlooking spectacular downtown Tokyo. It was as if he was Alice and Japan was Wonderland. He has never forgotten that moment of his life when he realized Japan was his new home and life was never the same. Whitney has been looking down rabbit holes and asking "Why?" ever since. BRAND NEW WORLD Whitney is co-founder of Work The Future! Today, a pathfinding group that practices the art of the possible, well in advance, and co-founder of Brand New Purpose, a brand transformation consultancy that creates purpose-built, values-driven opportunities. CHANGE AGENT He is also an interim Chief Marketing Officer and forward-facing change agent for Fortune 20 companies and game changing Silicon Valley startups. Whitney graduated with a M.A. in Social Change from the Graduate Theological Union in Berkeley with a thesis on Community Building, and with a B.F.A. in Communication Design from Parsons School of Design in New York City. FUTURE... OF WORK His expertise on the Future of Work has been featured in four books, including a bestseller by Dan Pink. Whitney's next book is titled "Second Act: Creating a meaningful middle age and beyond", which will be coming out in 2018. You can find him at @brandguru and WTF! at @workfuturenow on Twitter. The WTF! site is www.workthefuture.today QUESTION FOR YOU: Are you going to CREATE your future, or, are you going to let the future CONTROL you? Your choice.