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This ebook of the Journal of Historical Research in Marketing, &quote;The World of Advertising: International Perspectives on Advertising History,&quote; draws upon papers first presented at the Liverpool CHARM in 2017 and other scholarship. The eight articles in this ebook span the globe from Europe to Asia to Oceania, thereby presenting new perspectives on advertising history.

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Produktbeschreibung
This ebook of the Journal of Historical Research in Marketing, "e;The World of Advertising: International Perspectives on Advertising History,"e; draws upon papers first presented at the Liverpool CHARM in 2017 and other scholarship. The eight articles in this ebook span the globe from Europe to Asia to Oceania, thereby presenting new perspectives on advertising history.

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