The introduction of trade agreements such as NAFTA in 1994 and the establishment of the World Trade Organization (WTO) in 1995 reflect the institutionalization of globalization, while the rise of China as an economic powerhouse has reconfigured global trade patterns. Recent developments, including the COVID-19 pandemic and the resurgence of protectionist policies in the United States and Europe, suggest that the trajectory of globalization is far from linear. These developments invite a reevaluation of foundational concepts, drawing on the works of economists like Joseph Stiglitz and Thomas Piketty, who critique the unequal distribution of globalization's benefits.
This book seeks to explore these themes in depth, tracing the intricate interplay between trade and culture over seven decades. By examining key events, influential figures, and seminal works, it aims to provide a comprehensive understanding of how global trade and cultural exchange have shapedand continue to shapethe world we inhabit today.
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