Francesca Bargiela-Chiappini, Catherine Nickerson

Writing Business (eBook, PDF)

Genres, Media and Discourses

• Format: PDF

Produktbeschreibung

This collection of essays aims to offer a cross-section of the generic types, the media and the functions of written discourse in business contexts in the Nineties. The eclecticism of the field, which this volume attempts to reflect, shows that the evolution of new forms of writing is only partly attributable to the ever increasing application of technology at work. Alongside machine-mediated texts such as e-mail and computer-generated correspondence, the contextualised analyses of both traditional genres such as facsimiles and direct mailing, and of lesser studied texts such as invitations for bids, contracts, business magazines and ceremonial speeches, reveal a rich complexity in the forms of communication evolved by organisations and the individuals who work within them, in response to the demands of the social and cultural contexts in which they operate.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 360
• Erscheinungstermin: 11. Juni 2014
• Englisch
• ISBN-13: 9781317882299
• Artikelnr.: 41067041

Autorenporträt

Francesca Bargiela is Honorary Associate Professor at the University of Warwick and Visiting Professor at the University of Huddersfield. Catherine Nickerson is Associate Professor at Emory College.

Inhaltsangabe

1. Business writing as social action - Francesca Bargiela-Chiappini and
Catherine Nickerson
Part I: Electronic Media and Writing in Organisations
2. The use of English in electronic mail in a multinational corporation -
Catherine Nickerson
3. E-mail: uses, issues and problems in an institutional setting - Joan
Mulholland
4. The mass production of unique letters - David Sless
Part II: Identities, Discourse Communities and Rhetorical Styles
5. Discourse community, culture and interaction: on writing by consulting
engineers -Karl-Heinz Pogner
6. Meaning creation and genre across cultures: human resource management
magazines in Britain and Itay - Francesca Bargiela-Chiappini
7. Words of women: a study of executives' rhetorical strategies - Carol
David
Part III: Business Genres and their Language
8. 'Can we count on your bookings of potatoes to Madeira?' Corporate
context and discourse practices in direct sales letters - Miriam van Nus
9. Towards a new genre: a comparative study of business faxes - Didar Akar
and Leena Louhiala-Salminen
10. Homing in on a genre: invitations for bids - Leila Barbara and Mike
Scott
Part IV: The Business of Relating: Effectiveness, Adaptation and Emotion in
Writing
11. Spanish language billboard advertising in the US: are there effects on
Anglos - Ellen E. Touchstone, Pamela M. Homer and Scott Koslow
12. English as a lingua franca in written corporate communication: findings
from a European survey - Sonja Vandermeeren
13. Exploring aspects of context: selected findings from the Effective
Writing for Management project - Florence Davies, Gail Forey and David
Hyatt
Epilogue: At the Intersection between Writing and Speaking
14. Intertextual networks in organisations: the use of written and oral
business discourse in relation to context. - Eugène Loos
General Index
Name Index